The most developmentally beneficial and engaging toys for babies from newborn through their first birthday, supporting sensory, motor, and cognitive growth.
A pacifier attached to a small stuffed animal that babies can grip and self-soothe with. The stuffed animal weight helps keep the pacifier in place, and the plush companion becomes a beloved comfort object.
The iconic French rubber teething toy has comforted millions of babies since 1961. Made from natural rubber and food-safe paint, Sophie's soft squeaky body helps soothe sore gums during teething.
Subscription play kits designed by child development experts delivering stage-based toys at the right developmental moment. From black-and-white contrast cards for newborns to object permanence boxes for older babies.
Colorful soft stacking and nesting cups that teach shape recognition, cause and effect, and early counting. Safe for babies to mouth, chew, and throw during the exploratory oral stage of development.
An all-in-one activity gym featuring a kick-activated piano, light-up toys, and tummy time mirror. The interactive piano encourages leg kicking which builds essential core and leg strength.
The iconic vibrating baby bouncer soothes fussy newborns with calming vibrations and dangling toys. An essential item for tired parents who need five minutes to breathe while baby contentedly watches the mobile.
German-engineered wooden and fabric rattles and grasping toys made from sustainably sourced materials. The gentle rattling sounds and contrasting colors make these perfect first toys for newborns.
A soft baby doll designed specifically for infants and toddlers with a magnetic mouth for pretend feeding. Encourages nurturing play and emotional development from the earliest months.
A colorful soft play mat with overhead hanging toys that encourages tummy time and reaches during the critical 0-6 month development period. Machine washable and easy to fold for travel.
An iconic grid-ball rattle that is uniquely easy for tiny baby hands to grasp and hold. The bright colors, gentle rattle sound, and flexible construction make it one of the best-selling baby toys of all time.
A beloved multi-sensory toy featuring crinkle wings, a mirror, teethers, and rattles that stimulate all of a baby's developing senses simultaneously. A consistently top-rated toy for babies from birth to 12 months.
A colorful musical toy playing classical melodies that babies can grip, shake, and activate themselves. Introducing babies to music from birth supports auditory development and cause-and-effect learning.
“Wubbanub Pacifier Plush”
Currently ranked #1. Where will it be in 7 days?
The first weeks with a newborn are overwhelming and magical. These essential newborn care tips — from swaddling to feeding schedules — help new parents build confidence in caring for their baby.
Childproofing your home is one of the most important steps new parents take. These essential baby health and safety products protect curious crawlers and toddlers from everyday hazards.
Bath time should be fun and safe for baby. These top-rated baby bathtubs, bath seats, and accessories make washing a newborn easy — from portable tubs to convertible bath centers.